According to research conducted by Women Unlimited, as many as 85% of women in business have seen a significant benefit from attending networking events. One in five make more than £10,000 in a year through sales as a result of the events.
The research has been conducted as a response to a Times article published in March that stated that women are naturally bad networkers, needing to overcome their fear of socialising and ‘start schmoozing like men’. Social media expert Liz Cable had said, “I think when women hear the phrase ‘social network’, they hear social. Men hear network.”
