Hear ye… hear ye… business networking is all about gossiping!
Yes, you did read that right! A key part of business networking is referrals which are largely conducted through word of mouth. In an ideal world, your reputation would precede you (in a good way) and your customers would do all the hard work. A simple bit of gossip from a customer could result in a whole new contract for you and… voila, the joy of networking! Unfortunately in the real world it’s not quite that simple. You’re the main one who is responsible for creating a buzz about your business, so you need to get moving if you want to be the subject of some hot gossip! (more…)
