Gyms… normally full of sweaty men, lots of lycra and far too many egos but gyms in America are proving you can do much more than just build your biceps on your weekly visit.

Exchanging business tips over the treadmill might not sound like the most logical of networking techniques but Pure Austin Fitness is earning a reputation as the new place for business professionals to boost their contact list and their fitness levels. And it’s not just Pure Austin Fitness which is home to this new phenomenon. All over America business professionals are meeting over a set of dumbbells and turning chance meetings into lucrative business deals. (more…)